Indie Game Publishers With Marketing Power Built for Your Success
Full publishing support powered by Infernozilla's marketing agency. Our 50-person team has helped 200+ games build communities of millions and drive commercial success since 2016.
Exceptional Games We've Published
We're picky about the games we publish. Each title in our portfolio caught our eye for a reason, whether it's innovative gameplay, stunning visuals, or that special something that makes a game stand out. We partner with talented developers and put our marketing muscle behind games we believe in. Here's what we're currently working on.
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How Independent Game Publishers Should Work
Let's be real. Making a great game is hard enough. You shouldn't also have to master marketing, community-building, or PR. As your publishing partner, we handle everything else your game deserves: from social media, community building, and public relations to influencer outreach and more. So you can focus on making something incredible.
Marketing That Actually Works
Three dedicated specialists assigned exclusively to your game, not shared across our portfolio. Your personal marketing team, backed by our 50-person agency. We've built communities that collectively reach millions of players and helped transform promising games into commercial successes.
Launch Day That Makes a Splash
Our data-backed launch campaigns are built to drive wishlists, spike day-one sales, and secure platform visibility. With 200+ successful launches under our belt, we know exactly what it takes to stand out in today’s crowded market.
Getting Your Game Everywhere
Steam, Epic, Switch, PlayStation, Xbox, we leverage relationships with all major platforms to maximize your game's visibility and reach where it matters most.
Ongoing Support That Keeps the Flame Alive
We don’t stop at launch. From active community building to content updates and smart promotional beats, we help extend your game’s lifecycle and maximize long-term revenue.
Ready to Publish?
Why Izilla is Different From Other Game Publishers
IZilla Games was born from our marketing agency arm, one of gaming's most successful marketing agencies. After marketing over 200 games, we've gained a deep understanding of what it takes to reach players. At the same time, we've seen countless great titles in the industry struggle to find their audience. That's why we built a transparent publishing model that combines our agency's marketing expertise with developer-friendly publishing terms.
In-House Marketing Muscle:
The same team that's driven millions in sales for games across various genres. Your dedicated specialists work exclusively on your game while drawing on the collective expertise and resources of our entire organization.
Complete Publishing Infrastructure:
Platform relationships and distribution expertise
No Recoup Game Publisher Model:
Keep your IP rights, earn from day one, and maintain creative control
Keep More, Give Less:
IZilla Games offers a significantly lower revenue share cut than traditional publishers, allowing developers to retain a much higher percentage of their earnings
We're selective about the games we publish because we're all-in on every title; you are not just a number in our portfolio. If we offer you a deal, you are our commitment. This ensures your game gets the attention it needs to stand out in today's crowded market.
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Questions You Might Have About Indie Game Publishers
How does IZilla differ from other video game publishers?
At IZilla, we believe publishing shouldn't be a handoff, but a partnership. That's why we offer a transparent, hands-on experience where you work directly with our in-house marketing team assigned to you, which includes your own Marketing Manager, Social Media Manager, and Community Manager at every step of the way. All supported by our 50-person team across PR, influencers, creative, and media buying. We handle everything from platform relations to community growth while you keep 100% of your IP and start earning from day one. No recoup, no strings. Just a focused effort to make your game successful.
What services does IZilla Games provide as a publishing partner for indie games?
Everything your game needs to succeed: platform relationships, distribution, store optimization, pricing strategy, launch campaigns, media buying, PR outreach, influencer partnerships, community building, social media, and ongoing support. We handle marketing end-to-end. You focus on making your game amazing, and we handle the rest.
What kinds of results can I expect from your game marketing publisher team?
Collectively, our campaigns have generated over 2 million wishlists pre-launch, built communities with millions of engaged players, and secured major platform features. While every game is different, our track record demonstrates a consistent ability to deliver strong, data-driven results.
What types of games do independent game publishers like you work with?
Great ones! We're not tied to specific genres; our portfolio includes strategy, simulation, action, horror, and VR titles. We look for quality, market potential, and games we genuinely believe in. If players will love it, we're interested.
What's your publisher's IP ownership policy?
Simple: you keep 100% ownership of your IP. We believe that creators should maintain ownership of their work while benefiting from our expertise in publishing and marketing resources.
What about the business terms?
You keep 100% ownership of your IP, you earn from the very first sale (no recoup period), and you retain full creative control. Our revenue share is customized per project, but always significantly more developer-favorable than the typical industry splits—like the standard 50/50 or the even harsher 70/30 in the publisher's favor with heavy-handed recoup clauses.
Do you provide development funding?
At this time, we focus on publishing games that already have their development funded. While we do not cover development costs, we fully invest in the game's marketing, including PR, community building, influencer outreach, and more. For titles planning to pursue crowdfunding (such as Kickstarter), we're happy to support and help craft a clear, strategic roadmap to ensure a successful campaign.
Ready to Partner With Game Publishers Who Get It?
In today’s landscape, not every game needs a publisher, but certain games can benefit from the right publisher. Where you could benefit from expert marketing and support, we’re here to help. Let’s team up to give your game the launch and ongoing care it deserves, where you have complete creative control and none of the usual headaches or hidden pitfalls.
Show Us Your Game
If your game is ideal and requires further discussion, we will reach out within a week period. No generic responses; just honest feedback about how we can help your game succeed.
